Sold my 8-figure software consulting firm in 2018 to help service firms align with customers for better outcomes. More at caseywinans.com

Here are 5 questions to ask yourself before sharing equity

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Photo by Helena Lopes on Unsplash

Building a business alone is hard. Shoot — building is hard period. That’s why it’s so common to have partners. Yet not everyone should be a partner.

My first big foray into business was a consulting firm, or a ‘service business’ as I typically refer to it for more mass appeal. I started with two partners. We were naive and made a ton of mistakes but managed to find more success than setback so we grew quickly. …


Empowering people with context is superior to imposing limits

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Photo by Rodolphe HÉRAUD on Unsplash

I do my very best to avoid politics. Especially given that when I was growing up we could have conversations, disagree, and still respect the other person afterward. Now I feel pressure to subscribe to one party or the other.

I see this toxicity at work and I’ve seen it play out within the businesses that I’ve founded as well as the businesses that I have advised over the years.

Somehow we’ve allowed politics to become zero-sum (for me or against me, no in-between). And those that know me or have read anything I’ve written know I think the zero-sum…


Here are the 3 things you need to thrive

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123rf

I love discovering vision and building strategy. It amps me up! That is what led me to start my first business, grow it to 8-figures, and sell it to tackle my next opportunity.

All that untapped potential inspires me to create and look for patterns and openings. As an independent thinker with a penchant for contrarian thinking, I love to discover what most businesses fail to see. In the world of services, that’s easy to do!

Yet all that work is for nothing if you don’t take the crucial steps to make it a reality. You know — all that…


Opening new doors can dramatically alter your perspective

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Photo by Doug Kelley on Unsplash

A small town of 8,000 people, in its heyday, surrounded by dairy farms and Amish communities. That’s where I grew up.

My earliest memories are of the trailer park we lived in until I was in junior high. I recall the bus rides to school, stopping at houses, and thinking how rich they were to live in a home without wheels.

Then in junior high, engaged to a farmer, my mom moved us to a dairy farm in a new town and new state. I now lived in an even smaller farming community yet had upgraded to a genuine farmhouse.


Want to build a stand-out business? Check this tweet out.
Want to build a stand-out business? Check this tweet out.
Tweet by author
  1. Outcomes Not Efforts
    Customers come to you to achieve something. They don’t care about your effort. Crossing the finish line is different than running in place.
  2. Needs Vs Wants
    Talk to your customers. What they want isn’t always what they need. Help them reduce their challenge to its first principles and win their loyalty.
  3. Retention Over Net New
    Discover customer risks and help them avoid that fate. New customers are great. Keeping them builds real momentum.
  4. Employees Before Customers
    An educated and happy employee will do more for your customers than the slickest campaigns. …


Unlock the secrets to providing peace of mind for customers

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Photo by Ronny Sison on Unsplash

Service businesses are easy to start but notoriously hard to build into multi-million dollar companies. Most exist as 1–2 person operations and never hit seven-figures in revenue.

Don’t get me wrong, that’s not bad if it fits their lifestyle. But I’m not talking to that person here. I’m talking to you. You want to build a lasting empire. Something that makes a difference and provides a superior customer experience.

Up until today, you’ve been eager to attract as many customers as you can. Offering an assortment of services, across a range of industries. The very definition of “full service”.

And…


Capitalism works, but we’re ignoring much of its potential

There is a movement within the US to embrace socialism. Yet, it’s a symptom of how we’re failing a generation due…


Just start writing and kick that anxiety to the curb.

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Photo by Brad Neathery

I’ve wanted to be a writer since I was knee-high to a Junebug. Most of my early forays entailed grueling essays on topics I’ve long forgotten. But creative writing was what made me light up. The written word has played an impactful role in helping me unpack my thoughts and experiences ever since.

This became clear following high school when — sparked by some catalyst that now escapes me — I began journaling. It kicked off an introspective journey that led me to pursue creative writing as a minor while I pursued an engineering degree.

Writing was in my future…

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