Even Ron Burgundy Thinks You’re An Amateur

What if the requirements are a bit fuzzy?

If what they’re laying down is clear as mud, don’t fall back to slinging hours. Big mistake.

  • Set expectations about what is and is NOT included
  • Use constraints — 3 iterations, 2 half-day workshops, etc.
  • Share what you will deliver
  • Stick to your guns

What if I don’t know how to price it?

You’ll learn a lot about pricing this way so don’t get caught up in finding the perfect price out of the gate.



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Casey Winans

Casey Winans

Sold my 8-figure software services firm in 2018 to help similar businesses align with customers for better outcomes. More at caseywinans.com