Prospects that are willing to pay want the solution you’re providing the most. They’re more likely to become heavy, longterm customers, and provide amazing feedback.How I Closed My First 10 B2B Customers With No Network, No Marketing, and No PR821Martin DelaneyCasey Winans·Nov 17, 2020Yep. People value what they pay for. I know I do. If it’s free, the pressure to find and extract value is greatly reduced.